What's The Most Important Asset In Your Business?

Many micro-business owners are focused on winning new business using traditional marketing techniques. They post on social media a lot, they pay for advertising and they invest a lot of time in networking too ...

This is a sound investment, but it is also a very expensive one that needs to be properly budgeted and accounted for. If you're self-employed, a solo entrepreneur, a partnership, freelancer, consultant, or a micro-businesses with fewer than 10 employees, you may not have a lot of money available to match your marketing dreams.

"But did you know that to get a new customer costs as much as five times more than retaining an existing one?"

And if you can sell extra products and services to that existing customer on a regular basis, you can increase your profits by a whopping 95%. The conversation rate for existing customers is at least 70%, compared with 5-20% for new ones.

Sales to existing customers are relatively easy because you already have a business relationship with them, so to do this effectively, it makes sense we need a centralised, up-to-date list of existing customers and clients we can sell to.

"The most important asset in any business is your client list!"

Full contact details are a must, as are notes on conversations you've had with them. Knowing when you last spoke to them and when you're scheduled to speak to them next are all brilliant tools to increase your revenue from your existing customers.

And when you arrive at your desk in the morning, and there's an email waiting for you to tell you who you need to speak to that day, wouldn't that be a brilliant nudge to reach out and start a conversation?

What do you do then? Well, get you could get on the phone and reach out that way, or choose a personalised custom email or SMS text message you set up previously and send it to each of them within a couple of seconds.

"Talk about making it easy for you!"

The SLO Personal Contact Manager, or just PCM to its friends, can do all that for you and more. It has everything a micro-business owner needs without trying to be all things to all people and cram in a thousand functions you'll never use. When we added in the daily 'red list' emails our subscribers can receive by email, one of them said it was a, "complete gamechanger".

Whether you work B2B or B2C, you need to maximise the value of your client list. We believe that PCM is the UK's best micro-business CRM and we'd love you to find out for yourself with one of our fully featured 7-day free trials.

Put your email address in the box above and start your free trial today!